You’re heard the term ‘gamification’ quite a lot. There’s plenty of literature out there telling you why it’s a good idea to try and gamify your learning.

But here’s the kicker:

There’s not a whole lot of guidance on how to practically leverage gamification to drive real, tangible business results.

Until now.

In order for gamification to be an effective part of your learning strategy, it needs to be practical. This is why we decided to host a webinar earlier this week featuring learning expert Karl Kapp, titled: “A Practical Approach to Gamification.”

Here are some of our key take-aways from the webinar:

Take-away #1: Determine Corporate Goals and Strategies

It’s important to set the groundwork for gamification: What are the goals of your enterprise and how can gamified learning help? Following the steps below can paint you a clear picture of what your corporation needs.

1. Isolate an area of strategic importance

For example, Walmart wanted to reduce safety incidents within their logistics organization.

2. Identify your target group

Walmart needed to train all of their employees involved in logistics.

3. Identify target behavior

Walmart needed their employees to apply safe working practices on the job.

4. Determine “Why Gamification?”

Walmart decided on gamification to reduce the boredom associated with safety training.

5. Define what success looks like to you

 Walmart wanted to reduce safety incidents by 5%, but in reality, they ended up reducing them by 54%.


Karl Kapp


Take-away #2: Build Your Business Case

Like any other aspect of a business, gamification must serve a tangible purpose within your organization. Developing a business plan can clearly demonstrate where gamification fits into your learning strategy, and why it should be there.

  1. Determine the current gaps in your learning strategy, where a gamification platform can help.
  2. Combine steps from take-away #1 as the basis of your business case-the who, what when where, and why.
  3. Gather and share success stories that organizations similar to yours have experienced (you could even start with Bloomingdale’s, Crowe Mackay or Pep Boys).

Take-away #3: Define Your Gamification Requirements

This means that you need to know your audience. What motivates them? What do they value? People in different roles may value different game mechanics.

Here are some examples, taken from a pool of over 250,000 learners who use Axonify.

  • 55% of sales reps checked their leaderboards daily
  • 40% of retail employees checked the rewards page daily
  • 80% of learners opted to select a “coach”

Knowing learner preferences can show you what’s important to them, and therefore what is important to emphasize within their gamified training.

If you’re interested in learning more about how to take the practical approach to gamification (or in seeing many more examples), you can view a recording of the webinar on-demand now. For a hands-on guide, feel free to download our free gamification workbook , and let us know in the comments below how you’re employing gamification to drive your business forward.

Written by Emily Kroboth

Axonify Team

Author: Axonify Team

Axonify is the world’s first Employee Knowledge Platform. It combines an award-winning approach to microlearning, with innovative knowledge-on-demand capabilities and the entire experience is gamified, driving high levels of participation.


Add a Comment

  1. Benjamin Janzen @ kmilearning

    This is a good post! I like that you don’t present gamification as the only future and perfect solution to eLearning. Your approach is rather realistic! And I very much like the quote, it is indeed just a part of eLearning. Thanks for sharing this!

    Reply April 10, 2015 at 4:52 pm
    • Shum Attygalle

      I apologize for this late response by thank you SO much for the comment Ben! Have a great weekend.

      April 17, 2015 at 4:10 pm

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