Webinar Summary: 3 Corporate Learning Trends to Watch in 2015
Earlier this week, we had the pleasure of hosting our first webinar of the year, which featured our very first guest from outside North America. Our featured guest was learning veteran, Donald Taylor, who joined us all the way from the UK. Together with our CEO Carol Leaman, Don lead a discussion around three trends that corporate learning professionals should keep an eye on this year.
The trends were derived from the results of a survey, which Don conducted on his blog back in December of 2014. The survey had a total of 14 different options to choose from, which Don then summarized into three overall trends. This was a completely self-selected survey; however, it garnered over 600 responses from learning professionals all around the world.
Before you read the details on the three trends below, quickly glance at the headlines as well as the images and ask yourself, how would I rank these three trends in terms of importance to my business?
Here are the three trends that were revealed and below each one is a list of the survey options that made up the trend:
Wider Delivery Channels
On the webinar, there were many points raised on the pervasiveness and growing importance of mobile learning as well as video. Of those who attended, many believe that video is simply a must have when it comes to learning and the bigger questions coming up now are around how video can produced sustainably at scale. Mobile delivery continues to be a big trend for the year; however, we learned that this might be the case more so in North America as opposed to other parts of the world. Carol Leaman suggested that this might be due to more distributed workforces and the trend toward BYOD.
Personalization, collaboration and curation were three of the top five responses in the survey that Don administered. Many attendees were curious about what exactly personalization is and even how it differs from curation. Don explained it in a very simple way and let me paraphrase it for you here: Curation is making sure you gather all relevant materials in one place, personalization is making sure that material gets delivered exactly those who need it, when they need it. There was also a great comment by an attendee in the webinar, which summarized the importance of collaboration quite well:
— Axonify Inc. (@Axonify) January 20, 2015
L&D and the Business
Ultimately, this trend is about how the Learning and Development function is impacting the rest of the business. A facet of this trend that Don and Carol spent a bit of time on was Knowledge Management. As we learned from the survey results, this facet is particularly intriguing because it is of high importance to North Americans; however, the rest of the world does not seem to care for it (at least based on the survey data). Carol suggested that this might be due to the need for many North American companies to find an effective way to handle the transfer of knowledge from an aging workforce to a new generation.
Earlier in the post I asked you to think about how you might rank these three trends for your business. The survey respondents (Over 600 learning professionals, self-selected from around the world) ranked the trends this way: Networked individuals (44%), wider delivery (30%) and L&D and the business (26%). A rhetorical question that Don posed the audience at the end of the webinar was, have we got this in the right order?
I am going to leave you with the same question and invite you to share your responses in the comments below or via Twitter. I also encourage you to check out the slides and recording from the webinar for more detail on the great discussions and insights shared during the session.
Written by Shum Attygalle