NRF PROTECT: Axonify and Bloomingdale’s Present on Gamification and Retail Employees

June 15, 2015

Who: Christine Tutssel of Axonify, and Chad McIntosh, VP of LP and Risk Management at Bloomingdale’s, will jointly present on the benefits of using gamification for training retail employees. Bloomingdale’s has successfully increased employee knowledge by implementing gamification with the help of Axonify. This innovative and effective method of changing employee behavior through game play, information reinforcement and analytics helps managers recognize behavior patterns, set standards for performance and establish company goals within the team. Mr. McIntosh and Ms. Tutssel will showcase the objectives, strategies and tactics behind the eLearning platform deployed by this first-class retailer.

What: NRF PROTECT 2015 is the largest, most important retail loss prevention event in North America. The conference is especially relevant for those who protect retail brands, assets, people and profits.

Why: NRF PROTECT 2015 knows that loss prevention professionals work tirelessly to navigate between the challenges and abundant opportunities within the retail industry. But preventing loss in physical stores, digital sites and emerging channels is no longer enough. The profession has expanded. Retailers are now protectors – protectors of colleagues, customers, inventory, brand reputation and the bottom line.

When: June 25 at 2:00 pm

Where: Long Beach Convention Center, Long Beach, CA – Room 104A

Media Contact:
Laura Martin, lmartin(at)

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