MacKay Leverages Axonify to Deliver Learning to Employees in an Innovative, Engaging Way

January 21, 2013

Making learning fun, personalized and engaging with bite-sized content delivered every day WATERLOO, ON, January 21, 2013 – Today, Axonify Inc. announced that MacKay LLP, a leading accounting firm in Western Canada has selected its next generation eLearning platform to reinforce employee learning in a fun, engaging and rewarding way. MacKay was looking to drive retention and keep employee knowledge levels current through the everyday delivery of personalized, bite-sized content. “At MacKay, the development of our people is strategic to our organization’s success and continued growth,” said Jackie Morton, Director of Human Resources at MacKay. “With Axonify, we can ensure that our employees are the most knowledgeable in the industry by motivating them to learn the most current and accurate information to do their jobs in a way that makes the information actually stick.” Through the Axonify platform, MacKay employees will receive 3 targeted questions a day on topics such as accounting practices, systems and procedures. When an employee demonstrates a knowledge gap in a certain topic area they’ll receive a short training burst to reinforce learning. As knowledge is retained, the employee will auto-graduate to more and more difficult questions with the system identifying and closing knowledge gaps along the way. Employees will be rewarded with points that they can accumulate and put towards both monetary and non-monetary rewards. “We’re thrilled that MacKay is at the leading edge of thinking about how employees learn and remember complex, frequently changing information,” said Carol Leaman, President & CEO of Axonify. “This application further proves the value of what we’re doing across yet another vertical market,” she added. “The Axonify solution is at the forefront of how eLearning has to evolve in today’s corporate environment. It is the only solution that we’ve discovered that leverages the latest in brain science by providing short bursts of gamified learning where employees follow their own personalized knowledge path, ” continued Jackie. About MacKay MacKay LLP is a western Canadian accounting firm with offices in Calgary, Edmonton, Kelowna, Surrey, Vancouver, Whitehorse and Yellowknife providing a comprehensive range of accounting, auditing, income tax planning and compliance, and consulting services in a various sectors including mining, oil and gas, auto dealerships, aviation, public companies, privately held businesses, professionals, not-for-profit organizations, government organizations and municipalities, and all forms of First Nation, Métis, and Inuit organizations and enterprises. For further information, please visit About Axonify The Axonify platform enables organizations to easily motivate and engage employees in the learning process through the delivery of personalized, bite-sized content in the form of daily questions and information in topic areas those organizations care about. Using concepts of behavioral science combined with gaming, Axonify is proven to improve sales and service levels, while reducing costs. The system creates a real-time, personalized knowledge map employee by employee, which identifies and closes information gaps. Participation and success rates are measured and correlated to specific corporate outcomes that drive revenue or reduce expenses. For more information, please visit: (Twitter: @Axonify)

Media Contact

Laura Martin Axonify, Inc. 1 519 585-1200 ext. 203

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