Toyota Motor Sales, U.S.A. (TMS) is the US sales, distribution, and marketing unit for Toyota Motor‘s Toyota, Lexus and Scion brands. TMS is in charge of sales, marketing, and service of its vehicles through about 1,500 dealerships throughout the US.  To dramatically increase the product and sales knowledge of its 25,000 dealer sales reps, in an effort to boost sales, Toyota partnered with Axonify in 2014. Today, Toyota reps are increasing their sales by approximately 2 vehicles per month.

How Axonify Helped Toyota:

increase in their Sales Satisfaction Index (SSI)

vehicles per month per rep increase in sales


Mia Phillips

National Manager of Dealer Education Strategy & Digital Solutions

“What I love about Axonify is that we’re using it to focus on knowledge. Knowledge is the result of great learning practices and Axonify is a great tool for that.”

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