The TBC Corporation is a large tire distribution and retail company that operates more than 730 retail locations under the Tire Kingdom, Merchant’s Tire and Auto Centers, National Tire & Battery and Midas banners. The company is in a competitive space, so it wanted to place a strategic focus on providing the highest level of customer service. With Axonify, TBC is delivering customer service training to more than 8,000 associates across 500 stores.
Dei’ Gardner-Jones is Divisional Asset Protection Manager at TBC Corporation—one of the nation’s largest marketers of tires for the automotive replacement market. We chatted with Dei about modern job demands, knowledge requirements, corporate learning and, of course, his experience with Axonify. Here’s what he had to say.